Reds for Red Cross: Pouring Good into Every Glass

This festive season, we’re raising our glasses — and our hearts — through Reds for Red Cross, a joyful initiative under the 60 Lights, One Future campaign.

With access to some of the finest reds from our personal cellars, we’re transforming the joy of gifting into the power of giving — turning each bottle shared into meaningful support for underprivileged children and families through the Singapore Red Cross’ Young Hearts Programme.

As five-time Champions of Good and President’s Award for Philanthropy and Volunteerism winners, we’ve always believed that businesses can be a force for good. The Red Cross’ work in education, mentorship, nutrition, and enrichment for children inspired us to become an amplifier of good — and this year, we’re inviting you to join us in making that impact even greater.

We’re releasing a limited 100 bottles at $60 each, with the goal of raising $6,000 — enough to support one child’s education, mentorship, enrichment, and nutrition for an entire year.

To make it even easier to give, crates of 12 bottles are available at $720 with complimentary delivery, and pre-orders for gala dinners and corporate gifting can be arranged. Each bottle isn’t just a toast to the season — it’s a toast to making a difference.

Together, let’s make this Christmas not just merry — but meaningful.

Join Us. Be a Light. Make an Impact.
100% of proceeds aid underprivileged children through the Singapore Red Cross’ Young Hearts Programme.

Disclaimer: The wines offered under Reds for Red Cross are not for sale or resale. They are shared purely for charitable purposes under this campaign, with 100% of proceeds directed to the Singapore Red Cross’ Young Hearts Programme.